What

Follow-up to #55. Removes the explicit "five jobs" jargon, cuts noise from the docs, and gives the landing page a makeover centered on Ralphify as the runtime for loop engineering that runs the open ralph loops standard.

Docs

• Drop the "five jobs" framing across index.md, cli.md, 404.md, and README.md. Write → feed → run → steer → share stays as the underlying structure, just no longer named as a concept nobody recognizes yet (headings, numbered cards, and cross-links all updated).
• Remove the noisy info/callout boxes (!!!/??? admonitions) in Getting Started and the CLI reference. High-signal bits (args, the frontmatter-restart gotcha, troubleshooting checklist) folded into prose; pure noise cut.
• Getting Started cleanups: removed the Prerequisites section and the "verify it's working" step; uv-only install (dropped pip/pipx); added a directory file tree so it's clear a ralph is a directory, not a single file; pulled args into its own worked subsection.

Landing page

• Recentered the message: hero is now "Write the loop once. Ralphify runs it." framing Ralphify as the runtime and the ralph loops standard as the open format. New section under the hero spells out the standard-vs-runtime split.
• Removed cookbook everywhere (nav, hero, CTA, footer).
• Fixed broken links & wrong commands: ralph init → ralph scaffold; dead docs/agents/ → docs/cli/#using-different-agents; removed dead docs/blog/ links; dropped the pip/pipx install note.

Checks

• ruff check . passes
• mkdocs build --strict passes

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